Our Story

Where it all began

Group of people posing by a lake with colorful hats and gloves

Some of us find our way back to the water

Swimming was always a part of my childhood. But then as I got older, life got busy and I drifted for a while.

I came back to it in my late twenties and something just clicked. Cold water, fresh air, that mental reset afterwards.

I was hooked all over again.

Two people standing outdoors with greenery and a wooden fence in the background

And that’s when it clicked

All over the country, women were doing the same as my Mum.

Feeling brave. Getting in. Coming back for more.

But the gear just wasn’t great. Hard to get on. Harder to get off. And pretty boring to look at.

EXPLORE THE COLLECTION

Made for women who refuse to watch from the shore.

  • Woman sitting at a picnic table by a lake, wearing a blue patterned outfit and hat.
  • Aerial view of a lake surrounded by green fields and trees
  • Four women in swimsuits and beanies standing on a glass platform outdoors.
  • Three people in dry robes walking on a beach with waves and cloudy sky.
  • Four women in colorful outfits sitting on logs by a lake.
  • Person wearing green neoprene swimming gear with 'Wild' beanie and gloves, standing in water.

If you’re at Parliament Hill Lido or Denham Lake, come and say hi. There's a good chance I'll be in the water!

Tom